Trump: Facebook Like Page Uplift

Loving the new look of Trump Hotel Collection Facebook page, the campaign launch is also great.

The email integration with the Like announcing their new look, which takes you straight to the FBML page for Trump Hotel with welcome note and updates on their latest news (e.g. Trump SOHO New York opening, Trump Chicago Museum Package, Las Vegas Shopping, etc).
What I love the best is the static or live link on the reservations page, that enables you to just check which hotel you want to book, the date, etc and takes you back to their website to check on details and availability - it's the only way to book your hotel. The location features introduces all of their hotel collection along with individual hotel fan page and direct website link, as well as Twitter link.

I believe the design is done by Cendyn, as they have done Trump Hotel's booking system.

Just such a nice way to integrate the whole Internet Marketing and connecting the pipelines.

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China Internet: Online Advertising

52.7%, the number of online advertising increase just in the first quarter of 2010, compared to the total of 2009.

Companies are starting to look at how they can balance between the traditional marketing and investing in short, as well as long term goal that can generate ROI.
With large force number of 384 million of China savvy online audience and increasing will definitely provide a broad selection of audience.
From young consumer up to the Gen X, etc. Digital Marketing companies, PR Agency, SEO/SEM companies are emerging with different products to manage, measure and provide channels to reach the targeted demographic.

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