Top Guest Adds Hotel Rewards

It looks like Top Guest are getting more busier, they just added several rewards available now to loyal travelers that likes to check-in not only at the Front Office, but also on their phone (here's an idea why not streamline and just do one check-in from mobile and Front Office just pull the data over, will certainly save a heck of double work). I mean checking-in via mobile for hoteliers should mean a new form of CRM.
I do think they should partner with JiePang for China market, as this is where the hospitality front will expand a lot more faster compared to the west, with more hotels on the pipeline. Working not only with the International Hotel Groups, but also local motels like Home Inn or 7 Days Inn.

Most noted are - $20 voucher benefits at select Shangri-La, Swissôtel, Mövenpick, Regent and Husa hotel properties.

It looks like more hotel groups are intrigued whether Top Guest check-in Internet model will take off.
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Check-in Gets You Travel Points

Remember Top Guest? I recently revisited their website to check how they were doing and I was quite surprised on how far they've come.

For starters they've finalized the deal with IHG and Hilton, which is two of the largest hotel groups on the world (pretty much makes sense as they will increase the chance of finding spots around the globe for people to check-in).
Furthermore when they started, they have only integrated Foursquare, Gowalla and BrightKite, but now they've brought in Facebook Places and Twitter as well.

I've got 50 points so far, however you do need your loyalty ID entered in the settings for it to transfer to your miles reward.
I can see that with mobile Internet growth, which it will, location base check-in will be the next big thing to promote loyalty of your customer base, I wonder how this will shape up future CRM, whether CRM would integrate more on guest's social profile. Their mobile app so far features iPhone and Android only, but it is possible to do mobile web login. 
Hopefully they'll get more hotels to sign-up like Starwood and Hyatt would be key.

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