LinkedIn Companies Beta Update
Finally got a chance to have a closer look at LinkedIn Companies Beta after my last review, this latest update will give business owners the professional opportunities such as featuring product or service, gets recommendation and video introduction of their company.
The process are relatively easy:
- Make sure you have one of your company email address confirmed (see here), otherwise you will not be able to see the edit company.
- Several items that I'd recommend prepared in advance would be what's the nature of your business, the product you are trying to sell, consider the keywords that are related to your business, 100x80 pixels photo, key features, promotions, direct url to your website in regards to the service, your key contact persons and a professional video url via YouTube. I might also add, it might be beneficial to offer something free as sneak peek or incentive for those that discover your company or product via LinkedIn giving a bit of exclusivity.
- You'll also get the customized company url free & automatic, might be a good idea to grab their badge and put it on your website.
It is also possible to add the company's twitter and RSS feed from your blog, however I have not seen it show up anyway, maybe a future feature?
As well as posting job openings available at your company, you can put it job description, who to contact and an optional referral fee.
However I have not seen the linkedin analytics yet, it might be available to premium members only.
Dell being one of the pioneering social commerce have start tap dancing around the linkedin companies profile, have a look at their company product & services here. Currently they have over 63,000 followers and several of their fans have started giving product recommendations. Click here for the full article feature on linkedin blog.
