YouKu Goes IPO in New York

Congratulations to YouKu for being listed on New York Stock Exchange, officially since yesterday - December 8, 2010 (The Company’s American Depositary Shares now listed as YOKU).

You can see their online video coverage here and details about the stock exchange news on NYSE here.
I guess it's a pretty nice Christmas present for them, but that also means they have to work twice as hard next year to make sure they make more money.
As according to Forbes both China leading online video hosting website YouKu and Tudou has been reported to continue operating at a loss of $12 and $25 million respectively.

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China Online Video Landscape

Tudou currently receives a massive 200 million to 220 million unique visitors a month — about double search engine Baidu. The company is planning to divert its business towards more legitimate, meaning less pirated, more verification and screening of content. It is also migrating the operations models from web to mobile as well.

China is already the largest Internet users and is planning to install more broadband and increase network coverage throughout the country. The stats from print media to online is just exploding bigger and bigger - 450 million Web users, 800 million cell-phones users, and roughly 370 million TV households.  The key is grabbing the next move on network capture - mobile users, with more technology and better software coming into the market like iPhone and Android it will definitely change the media landscape again.

Read MarketWatch detailed report here.

China Social Media: Youku video analysis

Just noticed that there are some videos on YouKu now carries a small symbol of analytics, upon clicking you can see the preview here and still carries the Beta symbol.

It tracks:

  • The keywords search volume and trending.
  • Play counts.
  • Related keywords search.
  • Analysis of like, comments and favorite per playlist.
  • Demographic analysis of age, occupation, education and gender.
  • Geographic analysis of viewers.

This will assist marketer in tracking their videos impact in China, although Youku users has been reviewed as young and low spending, but still presents a big market.

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