Facebook Fan Page 2.0, Socially Friendly

Last Friday - 11 Feb 2011, Facebook announced new fan page upgrades that has started to roll-out, as usual Facebook has been really busy rolling our more new services, from live commenting, photo browser, etc.

Here are just some of the new FB Fan Page 2.0 features on the surface:
  • First thing, the business page now looks more social friendly, instead of looking like a business now it looks like a friend. So you might as well be friend with the product/service/brand you like. When you navigate as a fan page in Facebook world, the notification bar will pull latest posts, messages and new fans.
  • You can navigate the brave Facebook world and see the news feed from a company perspective.
  • Photos uploaded by you or fans will be displayed now on the top head bar, like your personal profile.
  • Profile picture is now reduced to 180×540 pixels.
  • Tab is now gone and moved to the left side, again like personal profile.
  • You can feature the business owner or page admin profile on the left side, so people will know who is representing the business.
  • Static FBML will also be going away, developers are encouraged to move to iFrame module.
  • You can now comment as a person or a company YAY!
On the back end side of things:
  • Stronger spam fighting going on here, see my last post.
  • Notification send via email when people post on your page, kind of the same thing Hyper Alerts was doing. Although I wish there is a setting for frequency.
  • Add feature like pages, so you can show your partner or separate business from your company that is connected.
  • Finally you can now fix your category if you've previously entered the wrong category.
Here are some of the news and blog posts in regards to Facebook page changes:
Now whether you like it or not, Facebook will be upgrading the Fan Page by March, so marketers get ready, stop complaining and get used to it.

(download)

Facebook Combats Wall Spam Posting

Don't you hate it when people litter on your Facebook page's wall?
Luckily Facebook has stepped up in combatting spam, for page admin you'll now notice a grey color on some of your spam post from your fans (see below for several sample of the color highlight, which makes admin life easier in combatting spammer). You can now easily remove post, this is helpful for page with lots of fans to manage and just clean up people that wants to leave their web links or tap into your audience.

With the new Facebook page 2.0 upgrade, if you go into the back of the house for admin you can also now further include the list of keywords you want to highlight as spam and it will automatically highlight future posts. It will not automatically ban the post, but will make admin life easier.

(download)