BMW Brand Campaign in China

To launch BMW's latest limited Tiger Edition into the China market, they created a rather stunning viral campaign.

They send out a video on Youku, baiting people's mystery on what's on the container.
The containers were then displayed in key location throughout key cities in China, with high foot traffic.

The mini site - http://www.beastinside.cc is rather interesting sleek in design, simple and you can download the videos to your favorite media player name iPod, PSP or even computer format. There is also a quick link for you to copy and paste for different format, from web, blogs to BBS. A very well thought detailed planning on how to further spread the message.

Original article from ChinaSmack - http://advertising.chinasmack.com/2010/transport-motor-goods/bmw-china-the-be...
Also on 39 Degrees North - http://blog.39degreesnorth.tv/?p=577

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Facebook: April Traffic Spikes

I've been seeing a lot of changes in Facebook and how marketers uses them, as people behavior change since the rise of social media. "Trust and recommendation through a friend you know is much much higher than trusting the brand" is probably what I read a lot last year.

Facebook privacy policy is something to start with, it changes constantly to keep up the demand of its citizens, marketers are integrating more of Facebook "like" button in their email campaigns, email signatures or just about anywhere. Just last week I saw a bunch of brands FBML landing page tab for Facebook starts to get an upgrade and features more funky design and links to their own website. Has Facebook became their second website source?

I wish Facebook is not blocked from China, as the potential to tap this market is just enormous (I mean we just want to market and connect with our friends and family). Although there is the subsitute of Ren Ren in the market, but they charged highly for creating a customized fan page.

Here is a Facebook stats data from Compete.com, "infers that the past may predict the future of Facebook. Daily Reach for Facebook is up over last month and unique visitors reached an all time high of 135MM in April." For marketers, if you want to check the Facebook demographics, check this cool website - http://checkfacebook.com it pulls a direct API on the age, male/female, users per country, top 10 country, top 10 growing country on Facebook, etc; very useful for marketers that are looking to expand the reach.

{{tags: Social Media, Facebook, Internet Marketing, Marketing, Facebook stats, Facebook reach}}

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China Internet: Online Advertising

52.7%, the number of online advertising increase just in the first quarter of 2010, compared to the total of 2009.

Companies are starting to look at how they can balance between the traditional marketing and investing in short, as well as long term goal that can generate ROI.
With large force number of 384 million of China savvy online audience and increasing will definitely provide a broad selection of audience.
From young consumer up to the Gen X, etc. Digital Marketing companies, PR Agency, SEO/SEM companies are emerging with different products to manage, measure and provide channels to reach the targeted demographic.

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