Apple China Online Store

Apple just announced the launch of the China online retail store on their official website.

Apple, couldn't pick a better timing, China online netizens is definitely on the rise. China online retails has jumped in 2010 to 33.8% - Taobao is leading the market, followed by Alibaba, EachNet and eeguo. This represents at least 142 million online shoppers in China by June 2010, from a total pie of 420 million Internet users.
Taobao reported more than 190 million registered users as of April 30, 2010 and generated gross merchandise volume of more than US$29 billion in 2009 (which represents 1.5% - 2% of China overall retail sales).

With the recent crackdown on illegal incoming iPad into China, this will force consumer to seek the only remaining best way to shop Apple products, aka on their website.

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China Social Media: Youku video analysis

Just noticed that there are some videos on YouKu now carries a small symbol of analytics, upon clicking you can see the preview here and still carries the Beta symbol.

It tracks:

  • The keywords search volume and trending.
  • Play counts.
  • Related keywords search.
  • Analysis of like, comments and favorite per playlist.
  • Demographic analysis of age, occupation, education and gender.
  • Geographic analysis of viewers.

This will assist marketer in tracking their videos impact in China, although Youku users has been reviewed as young and low spending, but still presents a big market.

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Social Media: Have read the news lately

For the past week I've been amazed by the volume the newspaper has on social media or trends, at least there is one news per day.

The following are several that i found quite interesting:
- The growth of Online PR and Online shopping in China, the value grows year by year as marketer, brands and products looks for way to create that connection with the people.
- Read 'em and Beep - talks about how today's communications ironically allows us to talk even less. You'd probably heard the word more on "just text me, tweet me, or FB message me". It's probably faster to Facebook message someone today then text them.

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China Internet: Online Advertising

52.7%, the number of online advertising increase just in the first quarter of 2010, compared to the total of 2009.

Companies are starting to look at how they can balance between the traditional marketing and investing in short, as well as long term goal that can generate ROI.
With large force number of 384 million of China savvy online audience and increasing will definitely provide a broad selection of audience.
From young consumer up to the Gen X, etc. Digital Marketing companies, PR Agency, SEO/SEM companies are emerging with different products to manage, measure and provide channels to reach the targeted demographic.

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