BMW Brand Campaign in China
To launch BMW's latest limited Tiger Edition into the China market, they created a rather stunning viral campaign. They send out a video on Youku, baiting people's mystery on what's on the container.
The containers were then displayed in key location throughout key cities in China, with high foot traffic. The mini site - http://www.beastinside.cc is rather interesting sleek in design, simple and you can download the videos to your favorite media player name iPod, PSP or even computer format. There is also a quick link for you to copy and paste for different format, from web, blogs to BBS. A very well thought detailed planning on how to further spread the message. Original article from ChinaSmack - http://advertising.chinasmack.com/2010/transport-motor-goods/bmw-china-the-be...
Also on 39 Degrees North - http://blog.39degreesnorth.tv/?p=577
The containers were then displayed in key location throughout key cities in China, with high foot traffic. The mini site - http://www.beastinside.cc is rather interesting sleek in design, simple and you can download the videos to your favorite media player name iPod, PSP or even computer format. There is also a quick link for you to copy and paste for different format, from web, blogs to BBS. A very well thought detailed planning on how to further spread the message. Original article from ChinaSmack - http://advertising.chinasmack.com/2010/transport-motor-goods/bmw-china-the-be...
Also on 39 Degrees North - http://blog.39degreesnorth.tv/?p=577
