China Social Media: Youku video analysis
Just noticed that there are some videos on YouKu now carries a small symbol of analytics, upon clicking you can see the preview here and still carries the Beta symbol.
It tracks:
- The keywords search volume and trending.
- Play counts.
- Related keywords search.
- Analysis of like, comments and favorite per playlist.
- Demographic analysis of age, occupation, education and gender.
- Geographic analysis of viewers.
This will assist marketer in tracking their videos impact in China, although Youku users has been reviewed as young and low spending, but still presents a big market.
