Facebook Insights Update

I've been noticing minor updates on Facebook Insights that can really benefit marketers or small business owners.
You can now track specific date or week that matters the most to you, perhaps you've launched a promotion or campaign take a look if it carries any impact to your fans.

You can also see the traffic source view from external websites into Facebook, as well as which tabs are getting the most views.

In addition for PR Agency that loves those impressions, you can now tally up all of Facebook posts or specific ones that matters.

Small changes from Facebook, but big step for marketers.

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Wildfire Social Media Growth Tracking Online Tool

Wildfire social media marketing apps just launched their latest social media monitor tool for Facebook and Twitter.

The tool mainly gives you the capability to (for more details you can visit their blog here):
  • Measure your fans base performance and growth.
  • Compare it to your rivals.
  • Also gives you a weekly update if you sign up (it's free).
  • Gives free advice.

I am hoping there will be more features in the future such as comparing the audience interaction and re-engagement rate, etc among others. But all and all its a good tool.

I've decided to give it a try, coming from hospitality I am comparing three of the finest luxury hotels Facebook & Twitter accounts - Four Seasons, Mandarin Oriental and Fairmont (you can also see it for your self by visiting this link).

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