Is Nokia following the Apple steps?
I still remember it was around 98, when Nokia was the cool phone, the one you need to have. It was (if I'm not mistaken) the first to go without antenna and came out with sleek plastic color designs that can be customized. It used to be a great product, a great phone that everyone loves. I think these days it may need to focus on low to middle market as "how the mighty have fallen". After years of success, in fact I think they are retracing the Apple path right before 1997.
Their product line has become very confusing, they keep on rolling different models and sub-series for each line. And they only have minor details upgrade or some extra features. Their UI is also not as good or has become more confusing, it used to be really simple. Then there is pre-Windows phone version where they try to come up with "their own" UI but really just copy Apple. The result was not impressive at all, the scroll was just way to weird and no smoothness in transition at all. It just became middle of the road product.
Then came in the desperate partnership between Nokia and Microsoft to launch their latest smartphone. The UI is better, but its not Nokia's and have stray even further from where they use to be. Whether Nokia-Windows phone will take off, not sure. They still have a lot of groundwork to do and far from Apple or Android.
Anyway, I was picking up a phone for my mum and I noticed several things when I was doing research on which product to get her. Nokia website has just undergo renovation and... it copied Apple layout? It became a lot simpler, with all the navigation bar on the top, search bar on the right, big photos and 3 main sub-promo... it all just look too familiar and did a comparison and yup it is the same.
Next (and I'm still an iPhone user by the way, is just that my mum operates simple phone) I decided to pick-up a Nokia Asha 300 at their official retail stores which is couple days ago. Service and experience was just not great, there was no salesmanship, no excitement about technology and enquiring what type of phone am I looking. Instead I was just left alone until I picked a phone and still no part of it convinced me, I had to go around to several other phone store and decided to came back and convince myself. Worse, its holiday season, no gift wrap, no holiday specials. No wonder the company is in trouble, its not inventing anything anymore, its just contempt going in circles.
And that's why Nokia's stock market has slumped from their highest of 39.71 (Nov 2007) to today's 4.95, that's a whooping fall down. Pity, for a company that used to be leading the phone industry.


